Professional Summary

I have been working for five years in the bicycle industry in retail/sales. I have been responsible for creating new avenues of revenue, managing client relations, and exceeding sales goals. I have two years of experience in marketing and social media management. I volunteer as the Social Media Evangelist at my church, the Pentecostals of Orange County. I am responsible for creating digital content, monitoring KPI, increasing ROI, and managing follower interactions.


I am also experienced in graphic design, photography, and videography. I am proficient in the Adobe suite including Photoshop, Illustrator, InDesign, Lightroom, After Effects, and Premiere Pro. 


Content Strategy  Writing     Campaign Management    Branding 
Social Media 
  Events Content    Fundraising    Creative Initiatives

Public Speaking  Leadership Video Editing  Photography

Work Experience


Social Media Evangelist, Pentecostals of Orange County

  • Lead re-branding on all social platforms, promotional material, internal marketing, and developed an exciting Social Media Strategy to build a reputable online brand

  • Increased average weekly Facebook reach by over 300% in just three months

  • Utilize design and copywriting skills to improve user friendliness and engagement on website

  • Remodeled and clarified monthly social media reporting to increase focus on key, actionable metrics, and optimized tactics to boost ROI


Sales Advisor, Rock n' Road Cyclery

  • Use active listening and relationship-building skills to assess customer needs, build rapport and connect with viable solutions

  • Improve client satisfaction ratings by quickly offering proactive resolution ideas while driving actionable responses to questions, concerns, or challenges


Client Advisor, Jax Bicycle Center

  • Employed strong interpersonal and communication skills to serve customers and ensure their needs and expectations were met

  • Developed and followed up on potential sales through multiple means (in-store, email, phone)



California State University, Fullerton, CA

B.A. in Communications with an emphasis in Advertising, degree expected May 2021


Irvine Valley College, Irvine, CA

A.A.-T in Communications, May 2019

Community Service

and Affiliations


Foothill High School, MTB Club, Tustin, CA

Co-President & Student Athlete

  • Organized and participated in committee meetings and club activities

  • Implemented creative fundraisers to finance club events and travel

  • Assisted head coach in managing budget and making day-to-day financial decisions

The Creative Advantage.

© 2020 by Sheldon Pryor.